CMAS is hosting this screening. I thought it would be an interesting event to attend. It's on campus at the Union, and the director will be there for a Q&A session. Its a documentary that examines how corporate efforts are profiting from the "Latino Market" and are therefore shaping America's perception of Latinos. Other films by director, Phillip Rodriguez include Los Angeles Now (2004), Mixed Feelings: San Diego/Tijuana (2002), Manuel Ocampo"God is My Copilot (1999) and Pancho Villa and Other Stories (1998).